Reshaping Data | Engagement | Loyalty

Reshaping Data | Engagement | Loyalty Reshaping Data | Engagement | Loyalty


Twist Consultancy is a marketing engagement specialist helping to improve how businesses connect to people.


We use what a business already has, reshaping this to improve your marketing results.


Providing the expertise to segment & profile your data, creating personalised content strategies.

Twist Solutions

Twist Consultancy is a marketing engagement specialist helping improve how businesses connect to people. Working directly with both clients & agencies, our focus is the same; to boost your marketing success through developing more relevant, personalised & targeted campaigns.

Twist Consultancy

Clearly articulated engagement strategies with defined delivery plans.

Learn more about our approach
Twist Interim Management

Marketing resource plus fresh ideas & deployment experience.

Find out how we can help you
Twist Agency Partner

Team support with the advantage of a client side perspective.

Add some client side experience
Twist Data Governance

Enhancement of your data across consent, compliance & profiling.

Make data your friend...

Creating Relevancy

Step 1

What does 'success' look like?

Step 2

What makes us different?

Step 3
Who Are My

Understanding you & your needs

Step 4
What Are My
Key Messages?

What is most important to you?

Step 5
When Should
We Contact

Optimal delivery and relevance

Step 6
Which Is The
Best Channel

Getting our content seen

Step 7
What’s The

Listening is vital to developing

Step 8
The Customer

What does ‘great’ look like?

Often the hardest part of creating & reviewing your marketing plan is knowing where to start. Our process provides the key considerations, taking you through a structured review to match your offering with the needs of your customers.

With a clear approach to both relevantly aligning your business to your customers & then reaching them, it’s a great foundation for your marketing strategy.

To help you get started, why not request our free guide to creating relevancy.

Thanks for requesting our guide. In return we'll be adding you to our newsletter subscription. You'll be able to unsubscribe at any time.

Why Twist?

We approach all projects with a focus on our key principle that commercial success is achieved & maintained through engaging relationships with customers.

This engagement is achieved from a clear focus on creating relevance across content & delivery. Personalised, timely & of real value to the reader.

The Twist Team

We work on a trusted network basis, pulling in the key skills and experience required for your project from across a pool of known expertise.

Why call ourselves Twist Consultancy
Reshaping Data | Engagement | Loyalty

It captures the essence of looking at something in a new way, taking what a business has & reshaping it to improve marketing performance & conversion.

Like balloon twisting (a hobby of our owner) with experience & technique you can produce a complex & exciting model from a very simple starting shape

It’s also a little fun & has personality, which is how we like to do business.

Twist Expertise

With over 17 years agency and client side experience across a number of verticals & marketing requirements, the consistent focus has been the use of the customer experience to shape & optimise engagement strategies.

  • Email & Web Optimisation
  • Automated & Triggered Campaigns
  • Life Stage Programme Development
  • Content Personalisation
  • Customer Segmentation
  • Data Profiling & Visualisation
  • Consent & Compliance Control
  • Data Governance
  • Touchpoint Mapping
  • Satisfaction Research
  • Engagement & Relationship Strategy
  • Team Management (In-House and Agency)
  • Data Insight
  • Propensity & Predictive Modelling
  • Web Personalisation
  • Cross Channel Contact Strategy

Sign up for our Newsletter

Sign up for ‘Twist & Shout Out’ our regular updates on increasing relevancy, industry news & our pick of the most interesting marketing topics. We pinky promise to live by our own advice on permission, frequency & content...

Twist Testimonials

A selection of client feedback for Nick Crawford our Owner & Principal Consultant.

As an interim Account Director Nick demonstrated a great ability to quickly understand the strategic intent of an integral CRM project midway through its launch phase. Nick was able to apply experienced insight & drive a strong structured approach in his time working on the team, aiding our progress enormously.

Aftersales Business Development Manager

Nick headed up the Travelodge eCRM team & delivered 100% revenue growth in his time with us. He has an excellent attitude & was invaluable in delivering new functionality & methodologies to our customer communications. I would recommend Nick to any business without reservation & hope to work with him again in the future.

Head of Digital

I worked with Nick for two years. In that time Nick always demonstrated a great understanding of digital marketing & kept himself on top of new developments in the industry. This enabled Nick to add significant value to our strategy.
On a personal level Nick is great guy to work with, very approachable & always good fun to be around & I would recommend him to any potential clients.

Head of Marketing Services

I had the pleasure of working with Nick for around 3 years. Throughout our time operating on multiple accounts for discrete businesses, Nick was always aligned to the objectives, well versed in both technical & creative marketing aspects & clearly well prepared to meet any challenges faced.
Nick is an asset to any business, & delivered tangible growth in revenue & profits.

Head of Marketing Services

Focused, flexible & committed. Taking the time to understand the client need (& getting it right.)
New ideas articulated so that they are relevant.
Reporting & reviews with clarity of results, success & most importantly the 'so what.'
How can we improve content, user experience & technical solutions. Fun to work with.

Senior Web Marketing Manager

Follow us on social media