Reshaping Data | Engagement | Loyalty

Reshaping Data | Engagement | Loyalty Reshaping Data | Engagement | Loyalty

Twist Consultancy

“A fresh perspective on your plans, with the ability to deliver from day one.”

Helping you create a structured, step by step, achievable marketing engagement plan.

Although sophisticated in design, simplicity of approach is a key success factor in ensuring that strategy can become actionable.

Using this proven framework provides a clear articulation of your core offering & how best to personalise this message.

With our experience as Interim Marketing Managers, we know what’s required to deliver, as well as plan, successful projects.

Key areas of expert support are typically:

  • Prioritisation of real objectives. What are the quick wins? What is the priority based on the current business focus?
  • Resource gap analysis. What skills & experience are required to deliver each task? Do you have access to them now?
  • Conversion optimisation. How well are current opportunities being converted? Can this be improved now before anything new is created?
  • Maintain delivery focus without distraction from every day business needs.
  • Strategy creation with a clearly articulated roadmap of solution delivery.

Twist Interim Management

“Unbiased perspectives creating fresh ideas, with real-world delivery experience.”

Dedicated, on site delivery of marketing initiatives. Working alongside in-house teams & managing agency relationships.

Balancing challenge with support, thought leadership with collaboration & professionalism with humour, are just some of the ways Twist creates this seamless extension & enhancement of your team.

With our Consultancy experience we can also support the planning & strategy for new projects.

Key areas of expert support are typically:

  • Delivery of all ‘Business as Usual’ activity. The day job must be done, regardless of new initiatives planned.
  • Review of the contact plan across audience profile, timing, channel & content.
  • Automation of marketing activity, development of triggered sends using personalisation & segmentation.
  • Increased campaign sophistication with the creation of more targeted content based on life stage.
  • Review of data capture & data share. Consideration of compliance & risk.
  • Reporting with insight, leveraging future success from past learning.

Twist Agency Partner

“Agency delivery with the advantage of client side perspectives.”

Support for your projects across pitch planning, solution delivery & structured client development.

Leveraging our own agency experiences of senior key account management delivery, Twist can provide immediate & credible resource.

With a breadth of experience across client & verticals, we know that adding Twist Agency Partnership resource to your team provides expertise & experience, without the need to recruit & commit to permanent head count costs.

Key areas of expert support are typically:

  • Creation of structured client development plans across solution, revenue, risk (e.g. SWOT) & governance.
  • Client relationship development within a Trusted Advisor framework, across existing contacts & networking into the wider business.
  • Team mentoring, nurture & development.
  • Expertise of deployment across data flows, segmentation, personalisation, email, user experience & touchpoint mapping.
  • Introduction to partner solutions.

Twist Data Governance

“Getting the data right first is the foundation for insight & targeted marketing.”

Data can be your friend. The key is clearly defining what and how it will be used, before deploying the technical solutions.

We’ll help you understand your current data & show you how to use it. Once data is segmented it becomes a meaningful & powerful mechanism for the creation of both automated & highly personalised campaigns. Shaped from both past & predicted future behaviour.

With the General Data Protection Regulation (GDPR) a big consideration for all businesses, Twist can provide a review and advisory service to ensure compliance & consent considerations are met.

Key areas of expert support are typically:

  • Data audit across source, structure & flow.
  • Data risk considerations.
  • Data enhancement options, in-house & 3rd party.
  • Consent & preference management across multiple data points.
  • Modelling & profiling solutions to increase relevance & sophistication of automated programmes.

Follow us on social media